前Ebay副总裁告诉你怎样做好产品测试

nce you've actually done that value test, or while you are even doing the value test,you need to be really open to what we call "the pivot".You may decide through the course of this dialogue about what would take them to use it that,first of all, you may decide it's the wrong customer.There's somebody else in that business that actually needs your help.Or you might decide that you are really solving the wrong problem for them.当然还有其他方法评估价值。但总的来说，在搞清楚 "用户是否会买产品? 如果不会，原因是什么"之前不能终止用户测试。此时，用户研究人员的工作告一段落，该产品经理接手了。他们会继续跟进讨论，试图找到问题的答案。开展价值测试时你必须对一些"关键点"保持关注。在调查"要怎样做才能说服他们购买该产品"时，你可能会发现这些人不是你的目标客户，还有人更需要你的产品，或者发现产品解决的问题不是他们所关心的。If you just adjust the problem you are solving to what really their pain is, you've got much more valuable product on your hands.Very often what we decide is that the solution you have is got the wrong approach and you need to take different tech in solving that problem for that customer.And sometimes we find that it's the monetization strategy that's wrong.And that if you just adjust that strategy you'll have much more success.Be very open to those pivots, they are often the key to a big win.改进产品，让它真正解决用户的问题，产品会更有价值。通常是解决方案出了错，需要采取其他途径解决用户面临的问题。有时则是盈利模式不对出了问题。稍作调整，可能结果会好很多。多留心这些"关键点" ，它们往往是成功的关键。