高科技人才必会：前Ebay副总裁教你什么叫做“两周理论”

What is the "Two Week Rule"?什么是两周理论？Two week rule is because I spend lots of time arguing with product owners and designers especially, trying to convince them to take their product ideas and put them out in front of customers fast. Generally well before they're comfortable doing that."“两周理论”的起源是这样的，我常免不了和产品负责人、设计者争论，花大把时间说服他们把产品创意尽早摆出来给用户看，可他们通常不乐意照做。I understand where they're coming from. These is a natural tendency to want to get your product just right before you show it to the world.我很能理解这种想法，大家都倾向于把产品做到位才摆上台面。And you're worried that if something doesn't go right. That's why. Because it wasn't just right. But I've learned a long time ago that the first real learning starts when you put something in front of users.因为他们总担心产品不够完善，而往往这时的产品确实会有缺陷。但是我很早就意识到，只有把设计拿给用户看，才能做到心中有数。And I've also learned a long time ago that product people tend to fall in love with their ideas really quickly. And when they fall in love, they start, let's just say, "love is blind". And you start ignoring the reality, ignoring the feedback, which is really detrimental to the product team.此外，产品的缔造者免不了对自己的创意一见钟情，欲罢不能。正所谓“爱情使人盲目” 一旦产品缔造者爱上自己的设计，往往就容易忽略现实情况，忽略用户真实的反馈。这对一个产品团队而言是很不利的。So I argue that they need to get their product ideas in front of users in no more than two weeks.所以我觉得，产品设计者应该在两周之内把自己的产品创意呈现给用户。In general, I'm a peak advocate of high-fidelity prototypes, either user prototypes, or live-data prototypes. And I believe that's our best way to learn quickly.这里我推荐你使用“高保真原型”。具体是“用户原型”或者“真实数据原型”都无所谓。这方法也能最快检验出你的产品是否靠得住。However, that said, if they're not ready and two weeks are up, I'm an advocate of take whatever you have, whether it's a paper prototype or a balsamiq prototype and put it in front of users.但是如果设计者实在没有准备好 ,而两周的大限将至，怎么办呢？我的建议是，无论你目前手头上有什么 ,原型草图也好，Balsamiq做的原型也成，都可以勇敢地曝光给用户。The value of the learning early will more than offset the limitations of the lower-fidelity prototype. This is a critical skill for our product teams and just getting comfortable putting your ideas out quickly.原型保真度可能不高，但尽早收获真实的反馈数据才是王道。克服心理障碍，尽早把创意展示给用户，这是产品团队的一项重要技能。

@七印部落《启示录：打造用户喜爱的产品》译者>>